SDMmag logo
search
Go to Ask SDM AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
SDMmag logo
  • NEWS
  • PRODUCTS
  • TOPICS
    • Access Control & Identification
    • Integration & Network Solutions
    • Life Safety & Fire Alarm
    • Monitoring
    • Smart Home
    • Trends & Industry Issues
    • Video Solutions
  • COLUMNS
    • Digital Shuffle
    • Editor's Angle
    • Insider News & Business
    • Integration Spotlight
    • Marketing Madmen
    • Security & the Law
    • Security Comings & Goings
    • Security Networkings
    • Technology @ Work
    • Technology Solutions & Skills
    • SIA Waypoints
    • Cybersecurity Chronicle
  • EXCLUSIVES
    • Annual Industry Forecast
    • Dealer of the Year
    • Project of the Year
    • SDM 100
    • State of the Market Series
    • Systems Integrator of the Year
    • Top Systems Integrator Report
    • TMA Excellence Awards
  • BLOG
  • MEDIA
    • Videos
    • Podcasts
    • Polls
    • White Papers
  • EVENTS
    • Industry Calendar
    • Webinars
  • MORE
    • Classified Ads
    • Newsletters
    • SDM Store
    • State of Security eBook
    • Sponsored Insights
  • BUYERS GUIDE
    • Buyers Guide
    • Take a Tour
  • EMAG
    • eMagazine
    • Archive Issues
    • Monitoring Today
    • Advertise
  • SIGN UP!
Trends & Industry Issues

Sales Stars

9 Things About Your Website That Drive People Crazy

Website Design

By Brian Offenberger
Sales Stars 2019
December 7, 2020

People expect certain things when they visit your company website.

When you don’t provide them with what they need, they can become upset and annoyed. This usually causes people to leave your website for the competition.

To avoid this, here are the top nine things that drive people crazy about company websites.

1. No Idea What Your Company Does – Right away, your website needs to paint a clear picture of what your company does. If you can’t explain what you do in a few sentences, you’re going to lose website visitors.

2. No Contact Information – A lot of times customers visit your website to find the hours of operation, phone numbers, addresses and other important information. These items should be on your website and should be easy to find.

3. Annoying Video & Audio – It’s a mistake to have video and audio automatically playing on your website. It annoys visitors, and it slows down the load time on the webpage. Make video and audio playing optional.

4. Website Is Carbon Copy of Competition – If you don’t give any reasons on how you are different than the competition, you’re going to lose visitors. Your website is a place where customers will learn why you’re better than the competition. Use your website to your advantage.

Looking for quick answers on security topics? Try Ask SDM, our new smart AI search tool. Ask SDM →

5. No Updates – Your website needs to be regularly updated with fresh content and the latest information about your company. If your website still has a copyright date of 2018, people are going to ignore your site because it has a lot of old, outdated information.

6. Too Much Clutter – Does your website look like a teenager’s bedroom? Clean and organize your website. Make it easy to find things. Also be sure to use terms that everyone can understand. Don’t use tons of technical jargon.

7. Bulky Drop-Down Menus – Drop down menus are usually great. However, drop down menus that cover important parts of the screen are not. Keep your drop-down menus to a respectable size.

8. Outdated Links & Slow Load Times – Every link on your website should work and every page should take a few seconds to load. Test your website from time to time to make sure that everything is working properly.

9.  No Headlines – Every page on your website should include a headline that clearly explains the purpose of the page. This makes it easy for visitor to find the information that they need.

Following these tips will keep people on your website. You’ll see more traffic as well as more conversions.

KEYWORDS: sales sales leads security dealer security industry security sales websites

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Brian offenberger

Brian Offenberger, CeM, CSMA, is the founder of NJL Sales Training, a salesperson performance accelerator. He’s also an expert in internet marketing and social media. He has worked in the security industry for an SDM 100-ranked company, an SDM Dealer of the Year, and one of the world’s largest systems integrators. Visit Offenberger’s website at www.WeTrainSalesStars.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • SDM 100

    SDM 100: Top 100 Security Dealers of 2026

    The top 100 security dealers navigated a complex...
    SDM 100 Report
    By: Karyn Hodgson
  • Security camera

    State of the Market: Video Surveillance

    As video surveillance shifts from siloed systems to...
    Video Solutions
    By: Brianna Wilson
  • 2026 Industry Forecast

    SDM 2026 INDUSTRY FORECAST

    Rapid technology advances meet shifting economic...
    Exclusives
    By: Karyn Hodgson
Manage My Account
  • SDM Newsletters
  • Online Registration
  • eMagazine Subscriptions
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the SDM audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of SDM or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Doctor examining child patient with mother present in medical clinic
    Sponsored byHID

    The Human Side of Hospital Security: How Modern Visitor Management Protects People First

Popular Stories

Video surveillance camera

Why Video Health Monitoring Is a ‘No Brainer’

ESA Board of Directors Q2 26 Elections

Electronic Security Association Announces 2026 Board of Directors Election Results

TMA & SDM Logos

Becklar, Elite & Puget Win 2026 TMA/SDM Monitoring Center Excellence Awards

SDM Dealer of the Year 2026 Promotion

Poll

What’s the most promising trend in the industry?

What’s the most promising trend in the industry?
View Results Poll Archive

Products

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

See More Products
SDM 100 2026 Rankings

Related Articles

  • Sales Stars 2019

    Why You Aren’t Getting Leads from Your Website

    See More
  • Marketing Madmen

    Top Strategies That Drive Webinar Attendance in the Physical Security Industry

    See More
  • Sales Stars 2019

    18 Things I’ve Learned Leading Sales Teams

    See More
×

Be in the forefront of security intelligence when you receive SDM.

Join over 10,000+ professionals when you subscribe today.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing