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“The integrators that are winning right now are the ones that have marketing campaigns in place to educate their end users about as-a-service,” says Ian Pugh of GreatAmerica Financial Services.
It is important to consider marketing opportunities that address new needs in a new climate. Stay open to new marketing opportunities and the security industry will continue to stand strong.
Security dealers and integrators can employ a simple proactive approach to their marketing strategy to head off potential negative effects of recessionary conditions.
The change in the company’s trading name is more representative of the broad spectrum of solutions the company currently offers and will continue to innovate, explained Brent Duncan, CEO of Interface Systems.