San Bruno, Calif.-based iDter recently launched a complete commercial security solution and partnership program with the ability to generate RMR streams through its technology footprint. A fully integrated and automated security solution, iDter is proven to foil 98 percent of intrusions without the delays of human intervention, with users also experiencing false alarm reductions to about 4 percent, according to the company.
iDter, part of Kuna Systems Corporation, offers its solution through a qualified network of commercial security integrators, structured/data cable contractors, and licensed electrical contractors and is currently seeking additional members for its dealer community.
The heart of the product is iDter’s exclusive quad-core Niō guardian node, which is designed to identify intrusion and take immediate and effective deterrent actions that surprise intruders and defy predictability. iDter has implemented artificial intelligence deep-learning technology using convolutional neural networks (CNN) and holds some 35 U.S. patents through its parent company.
With iDter, intrusions are detected, immediately verified on video, and alerts with event recordings sent to the client’s mobile device. iDter live monitors events to ensure the deterrence actions were successful, and if not, a video verified alarm is sent to a UL-listed, Five-Diamond Certified central station to dispatch authorities through 911 operators. Customers receive access to reports of security incidents and deterrence effectiveness with performance metrics and statistics, such as the total number of incidents, the preventative responses triggered, recordings of the incident and responses, and the central station engagement and dispatching activity.
“iDter has recognized the need in the security marketplace for an automated and immediate deterrent solution,” said Greg Ayres, vice president of sales and marketing at iDter. “It’s a complete, integrated platform focused on providing documented security results for the property owner and RMR creation for the security dealer. With iDter, integrators can provide regular, documented security results to their clients, adding substantial value, thus making the relationship sticky. Dealers can grow their business with predictable revenue streams and a proven, end-to-end deterrent solution.”
The iDter solution begins with Niō nodes installed around the premises, in place of wall-pack lighting. The Niō nodes are positioned to detect intrusion with a 4K HD resolution camera with wide-angle lens, multiple motion detectors, omni-directional microphone, and quad-core intelligence. The Niō nodes also deter with a rich set of immediate deterrent responses, such as the instantaneous illumination by 10,000 lumens of multi-directional LED floodlights, red and blue LED strobe lights, piercing sirens, situation-appropriate voice-down warning messages programmable by the customer, and intimidating sound effects.
The nodes are networked to the iDter cloud through Wi-Fi/ethernet communications and include a 256 GB SD memory card for onboard 24/7 HD or 4K camera recordings for online forensic analysis. iDter features Amazon Web Services (AWS) cloud video storage and video-verified monitoring with UL 827 dispatch to PSAP.
iDter’s business model is centered on RMR, selling the Niō units wholesale to dealers at cost and charging RMR based on the number of units placed, Ayres said. Dealers can then price the units at a more than 40 percent markup, so they’re getting almost an equal share of the RMR, he added. iDter’s unit price includes all services involved, an end-to-end solution with no gap, Ayres explained. “You don’t have to cobble together hardware or vendors; the security dealer just needs to get voltage with an ethernet cable or build the Wi-Fi.”
The company is currently working with mostly smaller commercial and residential security dealers, with vertical market targets such as construction sites, equipment rental sites, auto repair and dealerships, hotels and malls, educational campuses, agriculture and cannabis facilities, and oil and gas facilities. “This product works beautifully with guard companies because it’s hard to hire and keep guards right now,” Ayres said. “Because the system works on a mobile platform, a single guard can be in car and manage five or six properties himself. It’s the perfect blend of technology and HR.”
While typical security dealers work with 12-volt systems, iDter’s system requires a 120 volt set-up, which is a good fit with medium-sized security dealers, Ayres said. This expands the product’s interest to security integrators as well as electrical contractors and infrastructure cable installers, he added. One security integrator using the product for a customer that had 25 to 30 petty intrusions a month was able to bring the number down to four to five intrusions a month after installation, he said.
For more information, visit www.idter.com.