The Security Industry Association (SIA) Women in Security Forum (WISF) has officially launched the sixth annual CAN DO Challenge, a charitable initiative running Oct. 13 through Dec. 3, 2025, designed to unite the security industry in the fight against food insecurity during the holiday season.

Spearheaded by the SIA WISF community’s UpliftHER Subcommittee, the CAN DO Challenge invites security professionals and organizations to help alleviate hunger through both donations and acts of service.

“Once again, we’re making it easy for individuals to participate and contribute,” said Katie Krug, co-chair, UpliftHER, and senior account executive, SAGE Integration. “People can shop virtually for grocery items on the Philabundance.org site. In addition, we are encouraging exhibitors at ISC East to pack extra snack items to donate to RMM’s Snack Pack program at the end of the show.”

Colleen Bourbonais, subcommittee co-chair, UpliftHER, and human resource manager, industrialEnet, said, “Nearly 20% of children across the country are experiencing food insecurity. As a mother, helping to close that gap and feed those in need is important to me. The CAN DO challenge is an incredible way to make a meaningful, hands-on impact for families who need support within your own local community.”

Individuals and companies across the security industry are encouraged to:

• Support a local organization: Volunteer individually or as a team with community food programs, especially during the busy holiday months.
• Host a food drive: Collect nonperishable items or coordinate a local meal service.
• Spread the word online: Share photos and updates on social media using the hashtags #WISF, #CANDOChallenge, #SIACares and #FoodInsecurity.
• Donate funds: Financial contributions to local or national food banks are equally valuable; every effort counts toward making a difference.
• Send food with ISC East booth: If your company is attending ISC East this year, send nonperishable food items directly to the Javits Center with your booth setup or pack snacks to donate at the SIA booth on the show floor.

For additional information, volunteer opportunities, donation links, and social media resources, visit the CAN DO Challenge page on SIA’s website.