Brinks Home, a smart home security company, launched BHX, a new recruiting and sales platform and program designed to attract, develop and empower the next generation of field sales professionals.

The launch of BHX marks a step forward in Brinks Home’s direct sales strategy, aligning modern recruiting methods, data-driven performance systems and a high-energy sales culture under one scalable platform. Backed by the Brinks Home brand, BHX is designed to create new pathways for sales reps to build wealth, independence and leadership in a fast-growing channel in the smart home security industry.

“Launching BHX is more than a new look; it’s about building a platform where driven people can thrive,” said Rob Gist, vice president of field sales, Brinks Home. “We’ve designed BHX to serve our sales reps with the same excellence we deliver to our customers — giving them the tools, training and support they need to grow their business, their income and their careers.”

With BHX, Brinks Home is expanding into new markets and modernizing how field sales operates, removing traditional barriers like territorial limits and legacy structures that have long capped growth. The program unites sales and operations under one experience. This structure rewards immediate success while building long-term wealth and financial independence.

“Our field sales channel has always been an important part of our growth strategy, and with BHX we see the clearest path to scale for the future,” said William Niles, CEO, Brinks Home. “BHX reflects our commitment to investing in people, empowering them to expand into new markets and giving them products and a brand they can stand behind with pride.”

The BHX Built mobile app will be available for download starting Monday, Nov. 3.