The Monitoring Association (TMA) added Evan Newman to its team as director of strategic growth and membership. In this newly created role, Newman will lead strategic efforts to grow, engage and retain TMA’s membership, bringing more than 10 years of membership and marketing experience to further support the association’s growth and commitment to the monitoring and security industry.

“I’m grateful for the opportunity to step into this new role with TMA. Throughout my association career, I’ve learned that a rising tide lifts all ships,” Newman said. “TMA’s strategic focus on growth is what drew me to this role, and I look forward to collaborating with current and future members, as well as industry stakeholders, to drive sustainable growth that strengthens the association’s long-term impact on the industry.”

Whitney A Doll, CEO, TMA, added, “Evan joins our team at a pivotal moment for the association. His strong foundation and demonstrated leadership in organizational growth and member engagement position us well as we build momentum and expand our impact in the months and years ahead.”

In addition to leading TMA’s membership growth, Newman will also focus on advancing the organization’s programs and revenue initiatives inclusive of the promotion and sales of member programs, services and sponsorship opportunities. He will also represent TMA at industry events to expand partnerships and visibility. 

Newman brings more than 10 years of progressive experience in association membership and business marketing to his position at TMA. Most recently, Newman served as senior manager of membership at the Snow and Ice Management Association, where he led membership marketing and strategic planning and oversaw the recruitment of new members and education prospects. Before that, he worked at Practice Greenhealth and the Ohio Trucking Association.

Newman earned his bachelor of science, communication studies and marketing from West Liberty University and his master of business administration, project management from Louisiana State University at Shreveport.