Working in the Data Center Market? Here Are 10 Things You Need to Know

The global data center market is growing at a record-breaking pace, with the amount of data the world generates in 2025 projected to be a 23% increase year over year, translating to 2.5 quintillion bytes created every day. Amid this unprecedented growth, challenges like outdated specifications, siloed security systems and partners who are new to the data center market and its unique demands add a layer of risk to the resilience of critical digital infrastructure.
The Security Industry Association (SIA) recently released a paper — authored by SIA Perimeter Security Subcommittee Chair Amy Dunton and supported by Motorola Solutions, Pavion and Plugout — that examines the physical security threats facing today’s data centers and provides guidance on integration, interoperability and life-cycle management. Here are 10 key findings:
- Despite the decades of incidents and billions invested in cyber resilience, at many data centers, physical security protections make up 5% or less of overall budgets — even as low as 1% for major data center companies building at scale. Security is often the first line item cut under pressure, but underinvesting in security can result in costly redesigns, operational blind spots and higher liability.
- These issues are compounded by the pressure to deliver data centers and campuses quickly, with little tolerance for mishaps, and a wave of experienced partners from other verticals who have been successful elsewhere but are unfamiliar with the norms and requirements of data centers.
- Specifications are often recycled from other industries or older generations of data centers, which can result in predictable failures (for example, cameras mounted 18 feet high but expected to deliver facial recognition). It’s important to start with the market, not the product, and understand the operating model you’re entering, like how campuses are phased, how standards are governed, how tenants drive requirements and how accountability travels from design through commissioning operations.
- Global scale adds complexity, with practitioners reporting that it is uncommon to see truly “global” integrator coverage, and even national consistency is a challenge. Often, a roster of multiple integrators is the solution, with the integrators aligned on common standards and governance, rather than relying on a sole-source model that cannot keep up with speed and geography.
- Artificial intelligence and advanced analytics are transforming expectations, with end users reporting AI-driven analytics can reduce the frequency of nuisance alarms by as much as 90%, following a brief learning period, with analytics moving beyond detection to classification and pushing only actionable events to operators.
- Security solution providers shouldn’t confuse meeting a performance spec with meeting the need. For example, a gate could meet the impact rating but not be able to be supervised from the headend. Specify outcomes and integration so that “compliant” also means deployable, supportable and operable at scale.
- Interoperability is nonnegotiable. Operators expect API-first systems that integrate across perimeter, access, video, voice, intrusion, radar/thermal and environmental sensors. Products must prove they can deliver at scale.
- Manufacturers and integrators should treat programs as multiyear partnerships. Expect six- to 12-month vendor reviews, pilots and integration tests before standard inclusion and build offers that go beyond the initial install to include life-cycle refresh, health checks, version management and upgrade paths.
- Performance-based specs help, but only if substitutions are controlled. It’s important to guard against value engineer traps and avoid “low-cost equivalents” that break interoperability or durability in order to avoid downstream risk for tenants and operators and save them on retrofits and reputation.
You can learn more — including accessing a checklist for preparing to enter the data center market, strategic considerations for practitioners and a look ahead at emerging challenges and opportunities — by accessing the full guide here.
For even more on this topic, watch SIA’s recent Vertical Insights symposium on data center security.
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