Simpro Group, a global company in AI-first operating software for the trades, acquired Delight, an AI-driven customer engagement solution purpose-built for field service businesses. The acquisition advances Simpro Group’s strategy to deliver an AI-first operating platform that runs a trade business end-to-end and moves the company decisively beyond traditional field service management.

“We’ve been very clear about where we’re taking Simpro,” said Fred Voccola, chairman and CEO, Simpro Group. “We’re building the world’s first and only AI-first operating platform for the trades. This acquisition is strategy in action, extending the platform in a way that helps our customers communicate with their customers, grow revenue and improve profitability. This is not about small gains for our customers — think 200%, not 10% profit.”

Delight is fully integrated into Simpro Group’s growing platform and is available immediately to all Simpro customers around the world. Designed specifically for the trades, Delight leverages AI and works natively with field service data to activate existing customer insights, automatically identifying opportunities for repeat work, service expansion and long-term customer value through timely, highly relevant follow-ups and service recommendations.

“The biggest growth lever for trade businesses isn’t always new leads; it’s expanding the revenue they receive from their existing customers,” Voccola said. “These customers already know you, trust you, and understand the value you bring. That’s a monster advantage. When you show up with the right follow-on services — whether that’s maintenance, expansions or something new — you’re not pushing more, you’re delivering more value and converting them into repeat customers. AI makes it possible to do that consistently at scale, while strengthening customer relationships and increasing the lifetime value of a customer.”

The Delight team will join Simpro Group as part of the acquisition, continuing to innovate alongside Simpro Group’s product and engineering teams in support of the company’s commitment to delivering AI-powered solutions purpose-built for trade businesses.

Voccola concluded, “Modern society wouldn’t function without the trades. They deserve financial outcomes that match the value they deliver. We’re changing the unit of economics of the trades to ensure they receive the financial rewards that they deserve.”