COPS Monitoring, a provider of professional wholesale monitoring services, appointed Meg A. Watt as director of marketing and communications.

Watt joins COPS Monitoring with an extensive background in brand leadership, strategic communications, digital marketing, content development and organizational growth initiatives across the security, technology, association and agency sectors. She is widely recognized for building modern marketing functions that strengthen visibility, elevate customer engagement and support long-term business growth.

Most recently, Watt served as vice president of marketing for AlarMax Distributors, where she led a significant expansion of the company’s marketing and e-commerce initiatives. During her tenure, she helped modernize the organization’s brand presence, launch integrated digital strategies, expand customer engagement efforts and support the continued growth of the company’s national footprint within the security industry.

Her experience working closely with dealers, integrators, manufacturers and channel partners provides her with a strong understanding of the evolving needs of the professional security market and the importance of relationship-driven communication strategies.

In her new role, Watt will oversee marketing and communications initiatives for COPS Monitoring, with a focus on brand development, dealer engagement, internal and external communications, digital strategy and industry visibility. She will work closely with leadership to continue strengthening the COPS brand while supporting the company’s commitment to service, partnership and innovation throughout the dealer community.

“Meg brings a tremendous combination of industry knowledge, marketing leadership, creativity and communication expertise,” said David Smith, vice president of marketing and business development, COPS Monitoring. “She has a proven ability to build brands, connect with audiences and create marketing strategies that support real business growth. Just as importantly, she understands the dealer channel and the relationships that drive this industry forward. We are excited to welcome her to the COPS team.”

Watt added, “I’ve always believed the strongest brands are built through trust, relationships and clear communication. COPS Monitoring has an incredible reputation in the industry, and I’m excited to help continue elevating the brand, supporting our dealers and creating meaningful connections throughout the market. This industry is deeply relationship-driven, and I’m thrilled to be part of a company that values both innovation and partnership so strongly.”