Security Week to Continue Momentum of ISC West
It seems like we were just leaving Las Vegas, yet it’s already time to start planning for the next ISC show — ISC Solutions in New York City Nov. 2 – 3.
Once again this year, ISC Solutions, a show for which the Security Industry Association (SIA) is the sole sponsor, will be focused on security applications, on putting all of the security pieces together into an integrated system that meets the needs of the customer. The concept was very well received when it debuted in 2010, with both vendors and customers finding added value in the new approach.
An attendee from Ingersoll Rand observed that, “A lot of the end-users I’ve seen have been with integrators. You don’t get that at a lot of shows.”
The ISC Premier Education Series at ISC Solutions will, again, also be directed towards security solutions. A robust program is planned that will help end users understand how to address their security challenges and help dealers, installers and integrators see more clearly what is needed by end users.
What is new this year is that ISC Solutions will be a part of Security Week, three days in New York City that will include four events that touch on all aspects of the security industry.
Security Week kicks off on Nov. 1 and 2 with Securing New Ground at the Roosevelt Hotel. The security business is about more than impressive technology and cool devices. Firms have many of the same financial challenges as any business, and Securing New Ground is the only conference that is focused on the business of security. This year’s event will feature a look at the “2012 Industry Landscape,” in addition to presenting two days of other sessions and discussions that will provide attendees with critical business intelligence and extensive interactions with peers and potential partners.
Also on Nov. 1 at the Roosevelt, the Security 500 Conference and Recognition Dinner will once again provide valuable information and high-level networking opportunities to many of the country’s top security product end users. The Security 500 program focuses on managing and measuring the value of the security function within organizations, and this year’s event will aim to help chief security officers and others make the importance of security clear to CEOs and other executives, in order to “stay out of the C-suite’s blind spot.”
The fourth event that week will be the Nov. 2 Tri-Association Awards Dinner, an annual event that is sponsored by SIA, the Electronic Security Association and the Central Station Alarm Association. As in previous years, the dinner will be an elegant event at The Lighthouse on Chelsea Pier 61 in New York City, with awards being presented to some of the security industry’s top leaders. This is regularly one of the industry’s best networking events of the year.
ISC West kicked off the security industry’s year in impressive fashion, with attendance growing 10 percent over 2010. The organizers of ISC Solutions and Security Week are looking to help continue that momentum and wrap up a productive and profitable 2011.
While Solutions is not as big a show as ISC West, it is a different kind of show, and its focus on security applications offers unique opportunities for dealers and integrators to connect with end users from around the country. This targeted, personalized approach can mean more business and more satisfied customers.
For more information about ISC Solutions, visit www.iscsolutions.com. For more information about Security Week, visit www.securityweekonline.com.