Distributor Launches Global Corporate Communications Group
ScanSource Inc., an international distributor of specialty technology products, announced the creation of a new Corporate Communications group designed to ensure all key stakeholders are actively engaged with the company on a global level. With the creation of this new group, ScanSource also announced the promotion of vice president of marketing Bobby McLain to executive vice president of corporate communications. In this role, McLain will provide executive management and oversight of the company’s global communications strategy. McLain has been with ScanSource since 1997.
Through the formation of this new group, McLain is charged with developing and executing on the company’s comprehensive communications strategies among all of its internal and external audiences and stakeholders, including reseller customers, vendor partners and the trade media. Investor relations, community relations, social media, Web strategies, and global brand management of ScanSource Inc. and its sales units will also be part of the Corporate Communications group’s strategic focus.
“Bobby has effectively led our marketing team for more than 14 years,” said Mike Baur, chief executive officer, ScanSource Inc. “His experience and leadership make him a natural to lead this new business unit as we continue to focus on the growth and opportunity of our company on an international level.”