Distributor Hones in on Hands-On Training
For many companies, transitioning their security systems from analog to megapixel/IP can be a daunting task. Being faced with the possibility of learning a whole new system, training employees, rewiring, and all of the other worries that come with switching systems can be reason enough to sway a company into sticking with an antiquated system. DVR Distributors recognized this trend, and began a training program in 2006, geared to educate companies on how to navigate the transition between analog and IP/ Megapixel.
While training seminars are not uncommon in the security industry, DVR boasts a distinctive approach. Lawrence Leiker, director of business development at DVR states, “Ours [training seminar] is more of a “hands-on” format. It is about practical knowledge and how you put everything together in a megapixel project and make it work. As opposed to just, ‘Hey, here’s the manufacturer, and we are just going to sell you their stuff and we are going to tell you everything that is great about their product, but not really how to use it.’” DVR says the program has had a great response.
Educating the public on the process and application of megapixel/ IP security has not only expanded the customer base of DVR but also has created the opportunity for repeat business. “We have dealers come back to three or four of these seminars each year, because of the knowledge base that they gain,” Leiker states.
DVR’s hands-on customer service does not stop at its educational programs. It carries into the real application of the products it informs about. “For a lot of our dealers we are actually their IT department. They call us up with questions because they don’t have someone on staff who knows how to answer the questions. A lot of these guys are old school analog dealers that have been doing this for years, and they don’t have a networking person on staff or an IT person. So they rely on us to help them design a system,” Leiker commented. Expect to see more of these training seminars by DVR spanning from coast to coast by the middle of the year. — By Grant Gosizk, Editorial Intern