SDMmag logo
search
Go to Ask SDM AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
SDMmag logo
  • NEWS
  • PRODUCTS
  • TOPICS
    • Access Control & Identification
    • Integration & Network Solutions
    • Life Safety & Fire Alarm
    • Monitoring
    • Smart Home
    • Trends & Industry Issues
    • Video Solutions
  • COLUMNS
    • Digital Shuffle
    • Editor's Angle
    • Insider News & Business
    • Integration Spotlight
    • Marketing Madmen
    • Security & the Law
    • Security Comings & Goings
    • Security Networkings
    • Technology @ Work
    • Technology Solutions & Skills
    • SIA Waypoints
    • Cybersecurity Chronicle
  • EXCLUSIVES
    • Annual Industry Forecast
    • Dealer of the Year
    • Project of the Year
    • SDM 100
    • State of the Market Series
    • Systems Integrator of the Year
    • Top Systems Integrator Report
    • TMA Excellence Awards
  • BLOG
  • MEDIA
    • Videos
    • Podcasts
    • Polls
    • White Papers
  • EVENTS
    • Industry Calendar
    • Webinars
  • MORE
    • Classified Ads
    • Newsletters
    • SDM Store
    • State of Security eBook
    • Sponsored Insights
  • BUYERS GUIDE
    • Buyers Guide
    • Take a Tour
  • EMAG
    • eMagazine
    • Archive Issues
    • Monitoring Today
    • Advertise
  • SIGN UP!
SDM NewswireISC West

Axis Brings Magic to its Product Portfolio

ISC WEST 2017

axis magic- ISC2017

For his final trick of the morning, Haken Hansson of Axis presented Fredrik Nilsson with a “hot off the presses” copy of his new book, “Intelligent Network Video,” as Martin Gren looked on.

April 6, 2017

A staple at ISC West for a decade, the annual Axis press breakfast is always entertaining while serving as a launchpad for the company to introduce its latest “magic” in the form of new and innovative products.

This year’s event once again delivered magic – in its literal form – as Haken Hansson, the company’s global product manager, audio (and self-proclaimed lover of magic), donned a top hat and dazzled those in attendance with a handful of tricks throughout the presentation.

In recent years, Axis has introduced several new products and solutions that expand upon and complement its IP cameras, demonstrating the company’s commitment to evolving along with the industry. In fact, there were no “traditional” cameras among the products Axis highlighted yesterday morning.

Instead, the company first unveiled its new networked speakers. The audio industry has traditionally been very analog-centered, and in order to create a networked solution required installers to deploy five separate solutions to get from the network switch to speakers. Available in ceiling- or cabinet-mount models, the new Axis speakers contain everything needed to provide this in a single box – a “magic” box, if you will. The speakers also consolidate music and announcement functions into one system, eliminating the need for parallel audio installations, and are built on open architecture to enable integration with other systems.

Representing the video side, Axis then introduced its TrueView People Counter, which forms the basis of the new P8804 Stereo Sensor Kit. The kit consists of an AXIS F345 main unit and an F8804 Stereo Sensor Kit. Designed for indoor environments, the solution enables higher precision with analytics software from partner Cognimatics. Stereoscopic imaging enables more accurate analytics performance.

Perhaps the most significant announcement was the AXIS D2050-VE Network Radar Detector, the idea for which was inspired by the automotive industry’s development of self-driving cars. The radar unit is designed to complement network camera surveillance with reliable detection that is comparable to thermal imaging at a lower price point. Use cases include trespassing, theft and vandalism in fenced areas during off hours, adverse conditions and medium-risk areas, and the unit can be used to control PTZ cameras.

Looking for quick answers on security topics? Try Ask SDM, our new smart AI search tool. Ask SDM →

KEYWORDS: Axis Communications network stereo

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • SDM 100

    SDM 100: Top 100 Security Dealers of 2026

    The top 100 security dealers navigated a complex...
    Exclusives
    By: Karyn Hodgson
  • Security camera

    State of the Market: Video Surveillance

    As video surveillance shifts from siloed systems to...
    Video Solutions
    By: Brianna Wilson
  • 2026 Industry Forecast

    SDM 2026 INDUSTRY FORECAST

    Rapid technology advances meet shifting economic...
    Annual Industry Forecast
    By: Karyn Hodgson
Manage My Account
  • SDM Newsletters
  • Online Registration
  • eMagazine Subscriptions
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the SDM audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of SDM or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Doctor examining child patient with mother present in medical clinic
    Sponsored byHID

    The Human Side of Hospital Security: How Modern Visitor Management Protects People First

Popular Stories

April Maloney, Guardian Protection

State of the Market: Security’s ‘Sixth Sense’ Drives Intrusion & Smart Home

OnWatch

Navigating the ‘Wide Open Ocean’ of Video Monitoring

AMAG CONNECT-2.0

Beyond the Buzzwords: What Security Integration Really Looks Like Today

SDM Dealer of the Year 2026 Promotion fire alarms webinar

Events

July 23, 2026

Fire Alarms in Focus: Tech Trends, Code Changes & Business Growth Strategies

In this webinar, SDM will explore how companies are expanding their fire offerings, increasing recurring revenue, and strengthening customer relationships. Discover practical insights to help position your company for success.

View All Submit An Event

Poll

What’s the most promising trend in the industry?

What’s the most promising trend in the industry?
View Results Poll Archive

Products

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

See More Products
SDM 100 2026 Rankings

Related Articles

  • Moni Logo

    MONI Adds New Security Platform To Smart Home Security Product Portfolio

    See More
  • keytracer

    Security & Safety Product Portfolio

    See More
  • HID Global Announces New Eco-Friendly Product Portfolio

    See More

Related Products

See More Products
  • security culture.webp

    Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

  • 9780367221942.jpg

    From Visual Surveillance to Internet of Things: Technology and Applications

  • introduction.jpg

    Introduction to Security, 10th Edition

See More Products

Events

View AllSubmit An Event
  • March 9, 2012

    Axis Product Selector

    This tool helps you find and compare products from Axis product portfolio. You specify product type, product category and needed functions and will be presented all available products meeting your selection criteria.
  • January 23, 2012

    Axis Communications Product Overview

    This presentation is designed to showcase our various product offerings, also walks through various features and functions of our cameras.
View AllSubmit An Event
×

Be in the forefront of security intelligence when you receive SDM.

Join over 10,000+ professionals when you subscribe today.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing