The Electronic Security & Technology Association (ESTA) held its 2019 Annual Conference April 28-May 1 in San Antonio, Texas. 

“This meeting was one of our best,” said ESTA member Art Beaver, CEO of SSA Security in Pittsburgh. “The first session made it worth the trip.”

Dealers from across the country attended the four day event which featured speakers, presentations and impactful sharing sessions on business strategies, new ideas and best practices. The recurring theme of the meeting was building a better business, examining key trends such as leadership, management teams, employee development, keeping customers for life, creative marketing, finding new sources of revenue, building a sales force and using reviews to attract customers.  

ESTA member Jordan Jackson gave a presentation titled “Leadership: Mission, Vision and Values . . . and Getting Out of the Way,” citing his own personal experience at Security Central Inc. in Denver, Colo. Other key presenters included attorney Bryan Lawrence of Buchanon Ingersoll who shared “Understanding Your Business — How to Use Due Diligence to Maximize Its Value,” and attorney Michael Revness of Kurtz & Revness with “The New World of Contracts.”  

Following an awards banquet on Tuesday evening, the meeting concluded on Wednesday morning with the annual business meeting and elections. Elected to the 2019-2021 ESTA board of directors were Tony Kwiatkowski, president; Josh Dice, vice president; Bruce Kopperud, treasurer; Cyndi Miller, secretary; Buck Curtis, member-at-large; and John Butler, past president.  

ESTA’s mission is to serve as a brainstorming and networking forum specifically for small to medium sized security alarm dealers. Membership information can be found at