Kicking off SnapAV’s three-day Snap Pro Live virtual event yesterday, SnapAV CEO John Heyman relayed a message of resilience.

“Upon examining the industry’s past, present and future, our work has never been more mission critical,” he said.

“For decades, our industry has provided solutions to homeowners and business owners around the world that connect them, bring joy and create a safer environment,” he told dealers during the Snap Pro Live keynote presentation on Oct. 13.

“During this time, the vast majority of experience with our products took place during evenings or on the weekends,” he added. “COVID-19 quickly changed that. In an instant, customers started using all of our products, all the time. A homebound population wanted more security, more entertainment. What started as a potential threat to our industry led to unprecedented demand.”

Heyman acknowledged that integrators are working around the clock to meet this new demand, leaving their homes during the pandemic to service customers.

“For that, we extend our deepest gratitude,” Heyman said.

SnapAV worked around the clock, too, with all 22 local facilities staying open and deliveries continuing every day. And though the company had faced its fair share of challenges, Heyman stressed that it has bounced back and is looking forward to investing in the products and platforms that help partners succeed in the AV industry.

“The great news is we are now stronger than ever, which was hard to imagine six months ago. We have big — really big — aspirations for this industry,” he said. “We believe we are the first company with the scale, people and resources to make our vision real for you, your customers, and the industry.”

Heyman emphasized that SnapAV is investing in two key initiatives to create growth: product platforms and business platforms. Both will work in tandem to ensure dealer success. He highlights two product platforms with millions of dollars in company investment — remote monitoring platform OvrC & automation interface Control4 OS3 — which will both be spotlighted heavily throughout the three-day event.

Before handing it over to several key division leaders to unveil new programs and products, Heyman strongly affirmed SnapAV’s commitment to the industry.

“People ask me what is SnapAV’s mission? What is our ‘Why’? It’s simple. We are here to bring together the best people, partners and products to deliver joy, safety and connectivity to the world,” he said.