Email Marketing: A Must for Every Security Company

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By Alex Chavez, Marketing Madmen, David Morgan, Marketing Madmen

According to the DMA, for every dollar spent on email marketing, businesses on average generate a return of $42. Are you incorporating email marketing into your security business’ marketing strategy? If not, you’re leaving money on the table. In this brief video, we walk you through email marketing strategies and even provide you with examples of the type of content to use for best results!

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KEYWORDS: marketing security industry

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Alex Chavez is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at www.sdmktg.com.

David Morgan is a veteran marketing specialist for the security industry. He co-founded SD Marketing, serving 300+ companies globally with innovative, data-driven strategies. David hosts webinars and is actively involved in industry associations, leveraging proven expertise from managing marketing for top security brands and dealers.