In the past we have heard many local marketing companies from outside the industry pitch over-hyped social media campaigns to security dealers across the nation, primarily focusing on Twitter and Facebook. In our experience, focusing on a Twitter campaign is as useful as a blind horse. But today we are retracting one of our previous statements and are removing Facebook in that category.
Where should you focus most of your marketing efforts in 2015? What are your competitors doing that you’re not? We would never give away customers’ secret recipes, but after dedicating our agency to the security industry and working closely with security dealers on a daily basis, we’ve narrowed down everything we’ve learned into four in-bound marketing efforts that every security dealer should be focusing on.
So you broke the bank and spent countless hours building that perfect website to generate leads by the thousands. So do you launch it and forget it? Time and time again potential clients will ask, “Should I be changing/updating my website on a monthly basis?" Our answer: Is the Pope Catholic? Yes!
We all search trusted and new websites, measuring a company’s value by the products and services offered, their specialties, expertise, markets served, their knowledge, experience, and more. We want providers to prove they understand our needs and will deliver the needed results. If your site does this correctly, buyers will reach out through live chat, Q&As, even picking up the phone and calling! How is your site’s lead-development working?
Ingersoll Rand Security Technologies, Carmel, Ind., has provided its authorized dealers/distributors a new Knowledge Center portal with which they can log in to ask questions on a variety of door hardware and access control topics.
