The resulting company would be a leading home security solutions provider with greater scale, an expanded footprint and enhanced growth prospects, the company said.
SAFE Security, San Ramon, Calif., announced that it expanded its dealer program, SAFE Dealer Network, which includes a $10,000 bonus for new dealers who sign up with SAFE by the end of the 2013 ISC.
Bob Haskins, former president of Interlogix, will join Guardian in the newly created position of vice president of Strategic Planning and Business Development.
Many dealer programs are available to security dealers, including account purchasing programs that can help infuse capital into the business. Flexible new options allow dealers to gain capital without sacrificing long-term equity.
As 2013 begins, new options for account purchasing via dealer programs can help companies meet financial and operational challenges in the industry. An option that could see a lot of activity in 2013 is the ability to get funding for new accounts without actually selling the contracts — or to sell accounts based on need, rather than selling 100 percent of one’s customer accounts and leaving no equity or recurring monthly revenue (RMR) in the business.
Dealer programs can offer a dealer many different benefits, including a ready-to-go marketing team with customized, affordable marketing materials and new social media offerings.
Small to mid-sized security companies, especially in today’s economy, do not have deep pockets for marketing. Sometimes it can be a challenge to do any marketing at all. Even if a marketing department exists, it can be understaffed and unable to meet the demands of all the ways a company can be marketed — leading to missed opportunities and lost potential customers. That is where a dealer program’s marketing offering can make a difference.
Honeywell, Melville, N.Y., announced that southern California’s Pacific Alarm Systems and Minnesota-based Floyd Total Security joined the Honeywell First Alert Professional Dealer Program, an independent security dealer network.
Supercircuits, Austin, Texas, announced several enhancements to the SC Authorized Dealer Program — including increased dealer discounts, an extensive lead generation program and co-marketing opportunities to generate more business for its dealer / integrator partners.
HAI, a manufacturer of integrated automation and security products since 1985, announced the winners of its Five-Star Dealer program for 2011 on March 17 at its annual Dealer Appreciation Party.