Geofeedia is a location-based, social media monitoring solution that offers real-time monitoring of social content worldwide that helps discover, engage and analyze social media data to protect assets, security facility, fight counterfeiting and strengthen business continuity plans.
In terms of lead generation, Facebook is a bit limited because company pages are stationary: only individuals can visit, like, and/or friend a company page. Additionally, few individuals care to use their personal Facebook accounts for work, so there isn’t the kind of mining you find on Twitter.