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Home » Authors » Frank De Fina
Frank De Fina

Frank De Fina

Frank De Fina is senior vice president of Sales and Marketing for Samsung Techwin America. He currently holds positions on the Executive Board of the Security Industry Association and the International Biometrics Industry Association. His book, The PowerZone Sales System is currently available on Amazon.com.

Articles

ARTICLES

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Sales Principles

Defining ‘PowerZones’ Empowers Sales

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Frank De Fina
August 15, 2012
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As a salesperson and sales executive for the past 30 years, I’ve seen great salespeople do wonderful things. I’ve observed how one person could exceed their sales targets consistently while others with the same product would struggle. During my own career as a field salesperson, sales team leader, and company president (actually a combination of all three), I’ve worked the sales process daily and have experienced nearly every example within this context learning from my mistakes along the way.
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A Channel Partner’s Role in Brand Building

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Frank De Fina
December 19, 2011
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Can a dealer or integrator play a significant role in building the brand of a manufacturer? Think about it. Brand building is a function of products, people, services, support and customers. Channel partners are a huge part of the brand.
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