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Home » Authors » Paul Cronin

Articles by Paul Cronin

A Roadmap to Revenue

Paul Cronin
January 1, 2017

In the last installment of this column (“When Fewer Clients Are Better; www.SDMmag.com/when-fewer-clients-are-better)  I shared some insight about how having more clients doesn’t necessarily mean more of the right type of revenue or higher margins.


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When Fewer Clients Are Better

Paul Cronin
November 1, 2016

I was sitting in a leadership meeting , planning for the upcoming year, when our chief intelligence officer (CIO) came in and said what every business owner would love to hear: “I believe I can grow revenue 30 percent without hiring anybody.


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The Cobbler’s Kids

Paul Cronin
September 1, 2016

I recently reviewed the results of our corporate network penetration test.


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The ‘Big Deals’ Dilemma

Paul Cronin
July 6, 2016
The bell rings; it is the end of the month and that long awaited purchase order finally comes in at 4:59 p.m. We have worked every angle to win the big deal.
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The Value of Conferences

Paul Cronin
May 5, 2016

I have just wrapped up what I call the “Spring Fling.” It is that time of year between late February and early May when it’s week after week of industry and vendor conferences. The days are long, the nights are late and if you aren’t careful you are sure to put on a lot of weight.


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A Business Lesson From A First Grade Teacher

Paul Cronin
February 26, 2016

My wife Jane is a first grade teacher and she has taught me lessons that have earned her a lot of apples.


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Is 'Owning' a Customer Important?

Paul Cronin
January 4, 2016

In the last installment of this column, “Who Owns the Customer in a Cloud Model?” (www.SDMmag.com/who-owns-customer-in-cloud-model), I described posing a question to a group of attendees at a cloud partners conference about who owns the client in the cloud — meaning which person and/or organization is strategically invested in assessing a client’s needs, delivering on them, and assuring their success based on their investment.


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Who Owns the Customer in a Cloud Model?

Paul Cronin
November 3, 2015
Recently I attended the Cloud Partners Conference in Boston. It was at this conference that I locked horns with some cloud application providers, distribution and other solution providers over a question that I asked.
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Who Owns the Customer In a Cloud Model?

Paul Cronin
November 2, 2015

Recently I attended the Cloud Partners Conference in Boston.


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3 Predictions for 2016 & 1 Bonus Observation for Security Integrators

Paul Cronin
September 1, 2015

Have you ever experienced a moment in time when you said, “Why didn’t I think about that before?” I had one of those moments in an elevator while attending the recent CompTIA ChannelCon conference in Chicago.


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