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Home » Authors » Geoff Kohl
Geoff Kohl

Geoff Kohl

Geoff Kohl is the senior director of marketing for the Security Industry Association (SIA). Kohl is responsible for delivering strategic marketing direction to expand the awareness of SIA and its product and service offerings. He serves as the primary researcher and author for the association’s annual trends report, Security Megatrends, and is a regular speaker on trends topics shaping the security industry.


Contributing writer
Articles

ARTICLES

Geoff Kohl

How Commercial Real Estate Investors View Security

kohl
Geoff Kohl
May 14, 2026

To connect with commercial real estate investors, security integrators need to speak their language. That means leading with solutions, not technology, and clearly articulating the ROI of security systems.


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sia waypoints.png

Megatrend: Evolution of the Channel

kohl
Geoff Kohl
January 30, 2025

In SIA’s Top 10 Security Megatrends, channel upheaval leads the rankings, but smart integrators can lead and overcome.


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sia waypoints.png

Seeking Success on the Business Battlefield? Here’s Why You Should Hire Veterans

kohl
Geoff Kohl
July 23, 2024

With the newly launched SIA Veteran in Security community, a movement grows to attract, hire and retain veterans – and create a sense of place for them at industry firms.


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sia waypoints.png

Cyber-Physical Security & the Industry: Two Experts Speak

Kara Klein
Kara Klein
kohl
Geoff Kohl
March 27, 2024

Two security integrators discuss cyber and physical security concerns.


Read More
Workforce Strategies

How the Security Industry Aims to Hire More Techs: A Q&A With FAST’s Executive Director

kohl
Geoff Kohl
Kara Klein
Kara Klein
September 18, 2023

Aiden O’Brien dishes about the importance of security technicians and FAST’s ideas and initiatives around solving the industry’s hiring challenges.


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Workforce Strategies

5 Tips for Optimizing Your Workforce

kohl
Geoff Kohl
June 28, 2023

Employee these strategies to elevate your workforce and foster your security talent pipeline.


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Workforce Strategies

Exploring Ways Security Companies Hire & Retain Talent

kohl
Geoff Kohl
May 4, 2023

Following up on last month’s discussion with FAST Board of Directors member Ken Kocher, we speak with SAGE Integration COO John Nemerofsky about workforce development best practices. 


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Workforce Strategies

Finding & Growing Technical Talent

kohl
Geoff Kohl
April 6, 2023

SIA focuses on the realities of finding, hiring, training and retaining (and growing) security technicians — a role we all agree is essential to the success of a business and the security of our customers.


Read More
Workforce Strategies
Workforce Strategies

How to Ask the Right Interview Questions

kohl
Geoff Kohl
March 6, 2023

Developing your interview team’s skills leads to better hires.


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Workforce Strategies

Hiring Remotely? Hire Smarter, Not Harder

kohl
Geoff Kohl
February 6, 2023

11 tips to make your virtual candidate interviewing process less awkward and more successful


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View All Articles by Geoff Kohl
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