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October is National Breast Cancer Awareness Month (NBCAM), and pink is popping up everywhere: on my TV screen, being worn by rough and tough NFL players; at the airport with wildly decorated gates draped in pink (at leastthe American Airlines gates at LAX); and even at industry trade shows thanks to security industry companies like Datacard Group, Minnetonka, Minn., a provider of secure ID and card personalization solutions.