“What would I need to do to double my win rate?” I was asked that question by the owner of a commercial integrator. His company sells large systems with sales cycles that could last months.
Don’t learn the hard way what not to do on an outdoor perimeter installation. We asked integrators to share some of the mistakes they’ve made or seen others make that reduced profitability and to discuss how those mistakes could have been avoided. (Not to put anyone on the spot, we didn’t ask integrators to specify whether it was their own company or another that goofed.)
