Networking in a world gone virtual is no easy task. Here, PSA Director of Marketing Candice Aragon explains how LinkedIn can help.

I’ve been doing some marketing work for cannabis companies, including one that is considered a market leader. This company is the dominant player and set the benchmark against which all others are compared.

Do you have a social media marketing plan, or are you simply hoping and praying that your social media efforts will pay dividends? When it comes to business, I’d rather plan than hope.

Dealers, integrators and manufacturers approach my business partner and I on a fairly regular basis asking us to give our honest evaluation of their website.

Time and time again my business partner is asked to fly around the country to speak with dealers and integrators about marketing topics.

Last week I spoke at an Arizona Alarm Association meeting. 

In terms of lead generation, Facebook is a bit limited because company pages are stationary: only individuals can visit, like, and/or friend a company page. Additionally, few individuals care to use their personal Facebook accounts for work, so there isn’t the kind of mining you find on Twitter.