Some Tweet just trashed your security company, or a Facebook post about unreturned calls has people talking, or worse, someone who isn’t even your customer leaves a negative review on Yelp — now what do you do?

Even though physical security is a highly technical industry, most business owners are not aware of the constant stream of technological updates that can seriously impact their website.

Artificial intelligence (AI) has taken our industry to a whole new level, becoming a force multiplier for video monitoring by filtering out false alarms.

When measuring the effectiveness of your security business’s marketing, you need to remove the blinders and get out of the dark.

If you want to start a ruckus, just say press releases are dead in a room full of marketers.

Dealers, integrators and manufacturers approach my business partner and I on a fairly regular basis asking us to give our honest evaluation of their website.

Is your website optimized for spoken queries? Speech recognition technology allows people to search the internet by saying terms aloud rather than typing them into a search field.

Time and time again my business partner is asked to fly around the country to speak with dealers and integrators about marketing topics.

It’s vital that your security integration company partake in networking events to collect databases that can later be entered into your digital marketing efforts.

Do visitors to your website become your customers? After all, that’s why you have a website, right? You want people to find it and either use it to contact you or buy something from it.