Do visitors to your website become your customers? After all, that’s why you have a website, right? You want people to find it and either use it to contact you or buy something from it.

In today’s market, competition is fierce. When big security companies have endless budgets, how do you compete?

Unless you’ve been living under a rock, you’ve probably noticed that video has been dominating online.

Most of us take for granted the fact that we talk, sell and live security every day. But what about potential customers?

You have a potential customer looking at your security company’s ad, now how should you convince that unknown targeted person to pick up the phone to inquire about your security services?

A recent decision in New Jersey dealt with a liquidated damage clause and a limitation of liability provision in the subscriber contract. The plaintiff was the owner of a retail store and purchased an alarm system from the defendant alarm company.

XtraSales Inc., a manufacturer’s rep serving the professional/commercial security sector, and On the Road Marketing, a pro A/V manufacturer’s rep firm serving manufacturers in the commercial audio and video industry, have announced a strategic alliance in response to the increasing convergence of the physical security and professional A/V industries. The alliance will pave the way for integrated solutions between the companies’ various manufacturers, according to a press release.

Guardian Protection Services announced a three-year sponsorship agreement with six-time NFL Super Bowl champions, the Pittsburgh Steelers.

If we were to poll 100 security dealers about whether their business accepts referrals, all 100 would raise their hand with a big yes.

Everything you need to generate leads can be done simply from your mobile phone; heck, you can even generate leads while hanging out at Starbucks like I currently am writing this article, or while you’re lying out on the beach.