When every second counts, medical supplies need to be highly visible and easily accessible.

At the California Alarm Association meeting, held in San Francisco last December, a callout by Kirk MacDowell of MacGuard netted $9,100 in SIAC contributions. MacDowell’s idea was to put forward a personal pledge of $1,500, as a 10 percent match up to the $15,000 goal in contributions from others. While his goal from other security industry contributions wasn’t met, it was a tremendous success, according to SIAC, which thanked MacDowell for the unique idea, his contribution, and his effort in invigorating others to think about how donations can be raised.