The overwhelming consensus among security professionals interviewed for this first in SDM’s 2018 series of State of the Market articles, is that the video surveillance market remains strong and will continue to grow.
With approximately 20 percent penetration into homes, professionally monitored security systems that are now interactive and connected have a lot of room to grow — but many others also seek this opportunity. Market players from all sides agree there is room for everyone in the rapidly expanding connected home space, but will that change?
August 1, 2017
Many describe 2016 as a “pivot point” in the connected home space. While not yet out of the tall weeds, there are signs of organization and cooperation all around.
Fire detection insiders are literally “fired up” over last year’s market performance and the potential going forward. While still heavily code-driven, there are signs of technology innovations and changes pointing to more integration and opportunity than ever before.
It was a good year — for many even a great one. But more and more, when it comes to access control it is a tale of two markets: the small business and small/medium enterprise SMB/SME market and the large enterprise.
Here’s the good news: Not a single person interviewed for this article said business was flat or declined in 2016, or expected it to decline in 2017. In fact, many reported double-digit growth and a continued strong business outlook, both residentially and commercially.
The video surveillance market is on a steady course of growth for now and into the foreseeable future. With a slight uptick in growth this year and not many surprises on the horizon, steady as she goes seems to be the safe bet.
The connected home space is one of “activity but uncertainty” today. The security industry holds the advantage right now, with a built-in revenue model and expertise in integration; but the challenge will be not losing that edge as outside competition starts to figure it out.
In a market that is historically a code-driven ‘have-to’ purchase, small changes can have big impacts; and 2015 saw the continuing of that trend, with strong performance and a very positive outlook for 2016.
For a market characterized as stable, code-driven and conservative, 2015 seemed to be a turning point for many in the fire detection business, marking the true end of the downturn and the return to growth.
It was a very good year for access control, with most reporting double-digit growth. But market forces for change are definitely in the wind, such as unification, big data, cybersecurity and so much more.
The economy is up and so are sales and expectations. But it’s an election year; there is more competition than ever in the residential space; and dealers are working hard to embrace the changes in the marketplace.