Platinum Tools, a solutions provider for the preparation, installation, hand termination, and testing of wire and cable, has named Ontario, Calif.-based Thomasson Marketing Group (TMG) as its new representative for the Western U.S., effective immediately. TMG will handle Platinum Tools’ full line in California, Oregon, Washington, Arizona, Nevada, Idaho, Montana, Wyoming, Alaska, and Hawaii.

“As Platinum Tools continues to grow and add new products and lines to our catalog, we needed a partner with great relationships, great complimentary lines, and a knowledgeable sales and marketing staff to handle our varied and expansive customer base throughout the west,” said Andre Perkic, Platinum Tools regional sales manager, Western U.S & Canada. “TMG fits the bill with a long and successful history. We are excited to get started with them.”

Established in 2003, Thomasson Marketing Group is a sales and marketing firm providing manufacturers representation and consulting services to manufacturers while delivering innovative high quality products and solutions to the low voltage electronics industry.

“Platinum Tools provides a great compliment to the TMG Portfolio allowing us to add innovative high quality cable termination, testers, tools, and datacom installation hardware to our systems integration customers,” said Jordan R. Thomasson, president of TMG.