Nice, a global manufacturer of smart home, security and building automation solutions, has completed its transition from Nortek Control to Nice North America. Nice acquired Nortek Control in October 2021 for $285 million.
The transition means that partners including dealers, integrators, builders and distributors will benefit from its broad portfolio for residential, commercial and industrial solutions, deeper partner programs, and expanded training and certification for the field, according to an announcement.
As part of this transition, the company retired the Nortek Control brand, announcing the convergence of several commercial brands for the commercial integrator (CI) channel. By integrating ELAN, SpeakerCraft and Panamax into Nice, the company said it will progressively leverage its full portfolio of solutions for home and building management.
This changeover will take place during the next year, according to the announcement.
“This name change is an important milestone for the development of our organization in North America. With a combined experience of 90 years of innovation and a talented and diverse team, we are well positioned to bring passion and innovation in the market,” said Luca Longhin, deputy CEO of Nice North America. “We’re committed to developing new solutions, focused on design and the highest and easiest experience for partners and end users.”
Security and related brands such as 2GIG, Linear, Abode and HySecurity will continue to go to market as brands of Nice.“Brand convergence has been a key pillar driving our actions since the acquisition,” said Mark Owen Burson, CMO of Nice North America. “To simplify everyday movements, as our mission states, we must start by streamlining the experience for partners and creating more value for customers. Nice embarks on a journey from a house of brands to a branded house, offering the most complete, integrated product ecosystem in the industry for residential, commercial and industrial applications.”