Interface Systems, a St. Louis-based managed service provider of business security, actionable insights and purpose-built networks for multi-location businesses, unveiled a new brand identity reflecting the company’s evolution.

With a new logo and new website, the rebrand is said to build upon the company’s nearly three decades in business and underscores the the company’s mission to simplify operations, maximize ROI and deliver relentless customer support for multi-location brands.

“Offering differentiated managed services using best-of-breed technologies has always been our strength,” said Sunita Mani, senior vice president of marketing, Interface. “We pioneered the interactive remote video monitoring service that gives our customers an unprecedented advantage in securing people and assets. In the last few years, Interface has completely reimagined business security solutions by adding on business intelligence and strengthening our network offerings. Our suite of managed services are game changers for customers and we feel this is the right time to refresh our brand identity.”

The new brand identity includes a new logo that depicts the evolution of managed services using a series of vertical lines and a new set of brand colors that reflects Interface’s bold approach to deploying impactful solutions for customers.

“Business security is no longer just about cameras and alarms operating in silos,” said says Brent Duncan, CEO of Interface. “We have transitioned to a vertically integrated business security solution stack that’s designed to proactively address threats before they arise, leverage visual data streams and AI from cameras to measure customer experience, and deploy purpose-built connectivity solutions to enable digital transformation. Our refreshed brand identity captures the essence of what we are now offering to multi-location enterprises and franchise operators.”

The brand refresh goes beyond the brand identity, according to the announcement. Interface is also streamlining its customer support processes, and is actively developing a new comprehensive customer portal for its extensive suite of services, highlighting its emphasis on delivering relentless support at every customer touchpoint.