“I’m incredibly honored to have the opportunity to lead American Direct through its next phase of growth and success,” said Simpson. “I have known Byron and the company for a very long time and believe American Direct is uniquely positioned in the industry given its established focus on addressing the convergence of hardware and technology. I couldn't be more excited to help unlock the full potential for the company going forward.”

The transition comes after Byron Whetstone, the company's founder and long-time CEO, spent the past several years searching for the right successor to lead American Direct while he steps back from the day-to-day operations of the business.

“As I reflect on what we've built at American Direct since the early-1990s, I am excited to welcome Lance into our American Direct family,” said Whetstone. “He is a proven executive, a top leader in our industry and is the perfect fit for our business as we continue to execute on an exciting growth opportunity.”

In October 2021, American Direct partnered with Aves Capital Management, a Chicago-based private investment firm, to support its acquisition of Avalon Communication Services and to help accelerate Whetstone's vision of creating a leading total security solutions business.

“Lance has distinguished himself as a dynamic leader with an impressive track record that will be invaluable as we continue scaling American Direct,” said Zachary Nemes, board member at American Direct and managing director at Aves Capital Management. “We are excited to partner with Lance during the next chapter at American Direct and look forward to the support and strategic guidance that Byron will continue to provide.”

For more information, visit: americandirectco.com.