Elite Interactive Solutions (EIS), a Los Angeles-based provider of remote guarding solutions, has appointed security industry veteran Scott Goldfine as its new marketing director.
Goldfine joins EIS following a 25-year career with electronic security channel trade publication Security Sales & Integration, where he long served as editor-in-chief and associate publisher.
“We are thrilled to have Scott coming aboard our accomplished team as we look to further grow our business and expand our offerings,” says EIS Founder and CEO Aria Kozak. “I have known and respected him many years as a principled professional possessing a unique combination of deep industry and media experience and expertise. He understands the magnitude and potential of EIS’ leading-edge technology, services, and value proposition to serve end customers across a wide range of vertical markets.”
EIS, which Kozak founded in 2008, is a remote guarding pioneer that offers security solutions said to provide clients with dramatically more effective security at greatly reduced costs when compared to traditional guard services. The proprietary combination of systems and processes help clients avoid losses and set new standards in crime prevention, according to the company.
“I have watched and admired Elite’s vision and results since its inception,” Goldfine stated. “As someone who has covered the industry as long and intimately as I have, I well know how maligned it has been by false alarms and unnecessary police dispatches. At the same time, I have been a keen advocate of advanced technologies like video monitoring and artificial intelligence. The future is leveraging that to end false alarms and achieve true crime prevention. EIS has been and continues to be the tip of that spear, and I am excited to help extend the company’s reach and boost its business.”
In his new role with EIS, among Goldfine’s responsibilities will include generating marketing initiatives, press coverage, presence at industry conferences and events, website content, supporting sales initiatives and more.