ADT Commercial announced that it will move forward as a standalone organization and rebrand as Everon, with the acquisition completion of ADT’s commercial security and fire segment to GTCR, a private equity firm.
“Introducing Everon to the industry as a standalone company is a huge milestone in our commercial organization’s journey,” said Dan Bresingham, chief executive officer. “The Everon brand communicates everything we’ve been focused on building for the last decade. We are excited to embark on this next chapter with our partners, GTCR.”
According to the announcement, the Everon brand will be connected to the company’s go-forward strategy, rooted in a deep dedication to customer service, the technological expertise and a willingness to innovate. Everon will evolve to better respond to the security, fire and life safety needs of commercial environments.
“The Everon brand will intersect our core values of experience, excellence and innovation,” said Beth Tarnoff, chief marketing officer. “The brand inspires confidence in our consistency as a full service security partner. We’re always ‘on’, and ever innovating to meet our customers’ needs now and in the future.”
The new logo will convey a sense of drive, purpose, and momentum, according to the announcement. The modernized brand presence is in sync with the company’s vision to become a transformative, technology-driven commercial integrator. Everon will be focused on investing in growth through strategic M&A, expanding its portfolio of best-in-class solutions, solidifying its reputation for service excellence and reaffirming the company’s dedication to exploring innovative technologies primed to revolutionize the industry.
“As we look toward the future, we want customers to know we’re in this with them, and can adapt to meet their needs and respond to new challenges,” said Bresingham.
“We’re excited for this reintroduction to the industry,” he continued. “This is Everon. We’re performance and relationship-driven. We’re ever leading the way, fully committed to serving our customers to the highest standard of quality, and we’re ready to break new ground in the commercial security industry.”
For more information, visit adt.com/commercial/everon and gtcr.com.
