WhiteFox Defense Technologies Inc., a global provider of defense technology, appointed Steve Haro as chief operating officer (COO).

With over 40 years of aerospace industry experience, WhiteFox said Haro has a proven track record of transforming companies, scaling operations, and driving strategic growth. Haro will reportedly lead initiatives to enhance operational efficiency and accelerate year-over-year growth. According to the announcement, his expertise in market expansion, innovation, and corporate strategy will be instrumental in WhiteFox’s next phase of rapid growth and industry leadership.

“To propel WhiteFox Defense into its next phase of expansion and operational excellence, I am thrilled to welcome Steve Haro to our executive team,” said L.R. Fox, CEO and founder, WhiteFox Defense. “His deep aerospace industry expertise and leadership will help shape our long-term vision, strengthen our market position, and ensure WhiteFox continues to be the leader in the counter-UAS industry.”

Haro brings executive leadership experience from North American Aerospace, Aries Aerospace, Mitsubishi Aircraft Corp., and The Boeing Co. WhiteFox said his strategic initiatives have successfully driven profitability, operational efficiency, and global market expansion.

“I’m honored to join WhiteFox Defense as chief operating officer during such a pivotal time in our industry,” Haro said. “WhiteFox’s commitment to operational excellence and cutting-edge technology resonates deeply with my career in aerospace and aviation. In this role, I look forward to leveraging my experience to work with the team to optimize our operations, accelerate strategic growth, and reinforce our leadership in the counter-UAS market. I am excited to collaborate with an exceptional team dedicated to protecting people, assets, and critical infrastructure from emerging unmanned aerial threats.”

Haro holds a Bachelor of Science in Business from City University and has completed graduate programs in Leadership, Business, Innovation, and Marketing at Stanford, Columbia, Kellogg, and the University of Washington. A seasoned business strategist and leader, he has a proven ability to build investor confidence, drive team success, and enhance customer and supplier relationships, further strengthening WhiteFox’s market position.