Explore the evolving safety and security strategies at the iconic Mall of America, home to over 500 stores and visited by more than 32 million people annually. In this session, Vice President of Security, Will Bernhjelm, will share insights addressing critical challenges, including combating retail theft, deploying cutting-edge facial recognition technology, and ensuring all-hazard preparedness in today’s evolving threat landscape. Gain a behind-the-scenes look at the complexities of protecting one of the nation’s most frequented destinations, and discover innovative approaches to safeguarding guests, employees, and assets in a dynamic retail environment.

Will Bernhjelm serves as Vice President of Security for Mall of America. In this role, Bernhjelm is focused on keeping the Mall’s 32 million visitors a year safe. During his tenure, he has significantly evolved the security strategy, positioning Mall of America as a leader in the industry.

He played a critical role in launching facial recognition, along with expanding the capabilities of the K9 Unit to include both firearm and explosive detection. With his deep understanding of training from his military background, Bernhjelm developed a comprehensive security training program to ensure officers are prepared for the job. Additionally, he collaborates with local, state, and federal authorities to maintain the safety of the Mall. He also holds an FBI security clearance.

Prior to becoming Vice President, Bernhjelm held several key positions within the Mall of America Security Department, including Director of Security, Patrol Captain, and Training Supervisor.

Attend the keynote today at 9 a.m. at the Main Stage.