ZBeta, a company delivering comprehensive physical security consulting services, named senior executives Conal O’Doherty and Jesse “JJ” Knutson as principals of the firm. In their respective roles as chief growth officer and chief operating officer, O’Doherty and JJ have been instrumental in shaping ZBeta’s identity by elevating the brand, enriching the client experience, advancing corporate strategy, strengthening operational performance and unlocking new growth opportunities. As principals, they will continue to work alongside CEO Zack Brunette to chart the firm’s strategic trajectory, guide operational priorities, and advance the evolution of the organization.

As chief operating officer, Knutson has provided clear direction and operational leadership across ZBeta’s consulting, design and engineering practices. With more than 25 years of experience spanning systems integration, manufacturing, engineering and high-level security program design, he has led the development of advanced solutions for environments including corporate security operations centers, data centers, financial institutions, critical infrastructure and complex network architectures.

“ZBeta’s success has always come from a combination of great people, strong collaboration, and a commitment to doing things the right way,” Knutson said. “Becoming a principal is an honor, and it reinforces how dedicated we are to helping clients build smarter, more resilient security programs. I’m looking forward to what we can accomplish together in this next chapter.”

O’Doherty has been a steady influence on ZBeta’s strategic direction — from corporate strategy and development of the brand to how it approaches it’s talent and culture model and how it supports clients and attracts new ones. Throughout his career, he’s helped strengthen organizational performance, build high performance and motivated teams and create cultures rooted in trust and accountability.

“I’m proud of what we’ve built at ZBeta, but even more inspired by where we’re going,” O’Doherty said. “For us, it has always been about attracting the very best talent in the industry and enabling them to do their best work with the best clients and that will continue to be our focus as we move forward. I’m truly grateful for this opportunity to join forces with Zack and JJ and for the trust our clients place in us, and I’m excited to continue strengthening those relationships as we grow together.”

With this enhanced leadership structure, ZBeta is reinforcing its long-term vision: to redefine how the security function is designed, implemented and experienced.

“Conal and JJ have been instrumental in guiding ZBeta’s evolution,” Brunette said. “Bringing them on board as principles honors the leadership they’ve shown and solidifies the direction we’re heading. Their ability to pair strategic insight with client empathy is rare, and it’s at the heart of how we help organizations succeed. I’m looking forward to what the three of us can achieve together as we move into the next evolution of our business.”