Following its acquisition of Electronic Security Concept, Security 101, a national provider of commercial electronic security solutions, announced the acquisition of True Security – East Bay LLC, a longtime Security 101 franchise, scaling operations across Northern California. The acquisition includes locations serving California: San Francisco, San Jose, San Mateo, Gilroy, and Sacramento.

“Northern California is a market where security expectations are shaped by scale, innovation and constant change,” said Greg Daly, CEO, Security 101. “True Security – East Bay brings deep regional knowledge and a team that understands how to operate in environments where reliability and adaptability matter every day. This acquisition strengthens our ability to support organizations that operate at the center of technology, infrastructure and commerce.”

Founded and led by Robert Chamberlin, True Security – East Bay has built a reputation for delivering advanced security solutions to commercial and enterprise customers throughout the region. Following the acquisition, Chamberlin will continue to lead the business as general manager, overseeing local operations and supporting the integration of teams and services.

“Security 101 shares the same commitment to quality, accountability and long-term customer relationships that our team has built the business on,” said Robert Chamberlin, founder, True Security – East Bay. “This partnership allows us to continue executing locally while benefiting from a broader organization that supports innovation, collaboration and consistent execution across a complex and fast-moving market.”

With this acquisition, Security 101 deepens its ability to serve organizations across technology, life sciences, commercial real estate, logistics and other sectors that demand resilient, future-ready security systems.