The Electronic Security Association (ESA) announced its roster of educational sessions to be offered at the Electronic Security Expo (ESX) this June. 

“The ESX education program delivers what security integrators need most right now: practical strategies to navigate industry transformation,” said George De Marco, chairman, ESX. “Whether it’s adopting AI, optimizing business models or planning for succession, these sessions provide actionable insights from practitioners who’ve been there. This isn’t theory; it’s the roadmap successful integrators are using to build stronger, more valuable businesses.”

Sales & Marketing Track 

These sessions are designed specifically for sales and marketing leaders and managers as well as sales consultants to help them compete smarter, close more deals and grow their brand in the local and national marketplace. Sessions include:

• Building High-Performing Sales Teams: Recruit, Train and Lead
• The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor
• Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads
• AI as Your Sales Sidekick: How and When to Use It for Maximum Impact
• Sealing the Deal on Service: How to Sell Service and Maintenance Agreements
• Leveling the Playing Field: Competing Online with National Brands

Field Operations Track

These sessions are for operations managers, installation managers and project leaders to help them streamline scheduling, optimize dispatching and manage inventory and fleets to maximize technician productivity and profitability. Sessions include:

• Mastering Your True Labor Cost
• Coaching Technicians to Sell: Turning Customer Interactions into Sales Wins
• Code Red: Navigating the Latest Fire System Regulations
• From Completion to Continuous Improvement: The Power of Post-Job Assessments
• Smarter Ops: Using Technology to Run Leaner, Faster and More Profitably 
• Profit in Focus: Real-Time Gross Margin Reporting

Management Track 

This track is designed for owners/operators, executives, controllers/finance and administration leaders who want to sharpen their leadership skills and tackle the most pressing challenges facing their organizations. Sessions include:

• Expanding RMR: Profitable Services You’re Overlooking
• Raising Rates…JUST DO IT!
• Keep Your People, Keep Your Customers
• In the Line of Fire: Smart Strategies for Diversification
• Why Margins Slip—and How to Stop the Attrition Spiral
• The New Workplace: Aligning Remote, Office and Field Teams

Monitoring Track

Courses in this track are designed for integrators who want to maximize profitability, drive innovation and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider. Monitoring center managers as well as managers overseeing third-party monitoring should also attend. Scheduled sessions include:

• Beyond Security: Unlocking the Value of Video Intelligence
• Maximizing Monitoring: From Cost Center to Profit Partner
• From Alarm to Action: The Future of Emergency Response

Executive Leadership Track

This track is designed for C-level executives, presidents, general managers, entrepreneurs and owners who are focused on shaping the future of their organizations. This track delivers tools and frameworks to lead with confidence, inspire teams and create lasting value for both customers and stakeholders. Sessions include:

• Stacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and Retention
• An AI Implementation Playbook for Security Leaders
• Take Control: Transform Your Security Business with 5 Essential Metrics
• Growth Intelligence: Benchmarking Performance and Value
• Breakfast Roundtable – Fail Forward: Leaders Share the Lessons That Built Them

These offerings provide actionable insights and foster growth for industry leaders and practitioners alike, all delivered by seasoned experts.