Automatic Systems, a company in the automation of secure entrance control, promoted Chris McClelland to sales director for the U.S. Having served previously as the company’s regional sales manager for the Midwest, McClelland will now report directly to David Enderle, Automatic Systems’ North American president and general director. 

McClelland has nearly 30 years’ experience in the security industry, working with multiple systems integrators and focused primarily on large customer relationship management. McClelland has held various roles from operations to sales. He served as regional sales manager with Automatic Systems from 2018 to 2026, and now as director of sales for the United States.

In this new role, McClelland will drive national growth and market expansion through strategic initiatives and the development of new and current verticals while executing go-to-market plans. This role will build and maintain relationships with key clients, partners and stakeholders, guide national account development and collaborate across teams to ensure alignment, customer satisfaction and successful product launches.

“I am excited to take on this new role as sales director for the U.S.,” McClelland says. “I look forward to supporting Automatic Systems’ customers and continuing to provide the high level of customer service they’ve come to expect from Automatic Systems.”

Enderle added, “Automatic Systems is pleased to recognize Chris’ outstanding service to our company and customers with this well-deserved promotion.”