Hirsch UK appointed Richard Berry as business development manager (London and the South East). Berry brings more than 25 years of experience across the physical security and technology sectors, spanning OEMs, system integrators and specialist solution providers.

“Hirsch is at a really exciting stage as we grow globally and move toward a more holistic approach to physical security across both enterprise and SMB markets,” Berry said. “With the combined strengths of Hirsch USA’s 50-year high security legacy, TDSi’s 40 years of access control expertise, and the cutting edge technologies from Hirsch Group (previously Vitaprotech), we have an incredibly strong portfolio under one roof. I’m looking forward to helping customers rethink their approach and adopt solutions that are best in class today and adaptable for tomorrow.”

In his new role, Berry will focus on strengthening Hirsch UK’s presence across London and the South East. He will work closely with partners, consultants and end user customers to support new opportunities and drive long term growth.

“What I enjoy most is tackling new challenges and helping customers consider different approaches that deliver better outcomes,” Berry said. “It’s already been a real buzz reconnecting with industry friends and colleagues who are keen to learn more about the benefits of the complete Hirsch portfolio. I’m excited to help the brand grow and go from strength to strength.”