Security Industry Association Names Rita Mounir as Chair of Member Engagement and Experience Committee
The Security Industry Association (SIA) named Rita Mounir as the new chair of the SIA Member Engagement and Experience Committee, a group whose mission is to create and evaluate initiatives that increase member participation within SIA and guide the development of the association’s member engagement strategies.
Rita Mounir is the co-founder and chief operating officer of Allthenticate, an identity and access control company with the goal to revolutionize workforce security through passwordless and keyless solutions. She operates at the center of the identity and access management conversation, driving strategic partnerships, overseeing product go-to-market execution and leading cross-functional initiatives that bring passwordless authentication from concept to deployment at scale. Mounir’s work champions decentralized identity, FIDO-aligned credential frameworks and the enterprise-wide shift away from shared secrets — not just as industry talking points, but as operational realities she helps organizations navigate every day. An award-winning entrepreneur, international keynote speaker, before assuming the role of chair of SIA’s Membership Engagement and Experience (MEE) Committee, she served as vice chair for the past few years.
“After serving as vice chair with John Nemerofsky, I’m honored to step into this role and build on the strong foundation of the Member Engagement and Experience Committee,” Mounir said. “As a founder who benefited from SIA’s support very early on, I’m committed to ensuring every member feels equally welcomed, supported and empowered to grow.”
The mission of the SIA Member Engagement and Experience Committee is to create and evaluate initiatives that increase member participation within SIA and guide the development of member engagement strategies. The committee is also dedicated to connecting new member companies to all resources SIA has to offer. Key activities and accomplishments include assisting SIA in achieving membership growth, providing input on and shaping SIA member onboarding programs and the development and analysis of findings of the annual SIA Member Satisfaction Survey.
“SIA is honored to welcome Rita Mounir as chair of the Member Engagement and Experience Committee,” said Don Erickson, CEO, SIA. “Rita is an accomplished security luminary with incredible passion for and commitment to the industry and SIA. Her impressive skills, championing of SIA and track record of innovation, industry engagement and leadership will be extremely beneficial to the committee and its work to help SIA build on our programs, member value and success. We also thank outgoing committee chair John Nemerofsky for his longstanding dedication of time and expertise at SIA and for the many achievements he has fostered during his time as chair.”
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