SDM presented its 14th annual Securing America Awards during ISC Expo/West in Las Vegas in late March, giving 10 Securing America Awards and five Merit Award to industry manufacturers. Honeywell, GE Security, First Alert Professional, Wheelock Inc., and Cross Point Industries all were recognized for their outstanding material materials aimed at end users, which help support dealer and integrator sales.

The Securing America Awards program honors suppliers who close the loop with dealers and integrators by providing them high-quality sales literature, manuals, marketing materials, community outreach programs, target marketing, online services and resources aimed at residential and non-residential customers.

Annually, SDM’s Securing America Awards program spotlights top suppliers who help dealers and integrators sell more effectively to more businesses and homes. The mission: an industry-wide awareness program that recognizes quality and improvement as hallmarks of successful marketing efforts aimed at end users, which helps you and your industry partners.

All entries were featured in SDM’s March issue during March. SDM’s subscribers were invited to cast their votes online, and a panel of judges was gathered to weigh in their opinions. Judges included SDM’s editors, as well as Dave Merrick, marketing director at Vector Security Inc., Pittsburgh (SDM’s 2003 Dealer of the Year) and Robert Bean, CEO of Alert Alarm of Hawaii, Honolulu.

Special thanks to these professionals for lending their expertise, and to all of SDM’s subscribers who voted online. You may obtain more information by using the Reader Service numbers provided here.

GE Security took home seven Securing America and Merit Awards in all. Here, GE Security’s Kim Loy (left) accepts a Securing America Award for System Builder, from SDM Editor Laura Stepanek.

Best End-User Sales Literature for Residential Prospects

WINNER: Honeywell Security – TouchCenter brochure,

“In Touch with Your Lifestyle”

For Free Information circle 372

Best End-User Sales Literature for Residential Prospects

MERIT: GE Security – CareGard Brochure and Video

For Free Information circle 373

Best End-User Sales Literature for Non-Residential Prospects

WINNER: Honeywell Security – “We’ve Got You Covered”

For Free Information circle 374

One of GE Security’s seven awards was accepted by Rich Buus from SDM Editor Laura Stepanek – for “Rest Easy with Simon.”

Best End-User Sales Literature for Non-Residential Prospects

MERIT: GE Security – “Security Is A Company Benefit”

For Free Information circle 375

Gene Goodell accepts a Securing America Award for GE Security’s Builder Model Home Marketing Program, from SDM Editor Laura Stepanek.

Best Outreach Materials Aimed at End Users, which Support Dealer/Integrator Sales

WINNER: GE Security – “Security Is a Family Matter”

For Free Information circle 376

Best Outreach Materials Aimed at End Users, which Support Dealer/Integrator Sales

MERIT: First Alert Professional – Literature XPress Service

For Free Information circle 377

Most Effective False Alarm Reduction Action or Program, which Supports Dealers and Integrators

WINNER: GE Security – “Rest Easy with Simon”

For Free Information circle 378

Best Manual or Online Training Material for Residential End Users

WINNER: First Alert Professional – Battery Replacement Guide

For Free Information circle 379

Best Overall Online Resources for End Users Which Support Dealer/Integrator Sales

WINNER: Cross Point Industries – Voice Alert System-6 Web Site

For Free Information circle 380

Best Online Product Demonstrations, which Support Dealer/Integrator Sales

WINNER: Honeywell Security – “B-Roll Video Library”

For Free Information circle 381

Best Online Product Introductions which Support Dealer/Integrator Sales

WINNER: GE Security – Web-Based Training Programs

For Free Information circle 382

Best Resources Aimed at Architects, Engineers, and Specifiers, which Support Dealer/Integrator Sales

WINNER: GE Security – System Builder, a revolutionary design and configuration tool for designers of integrated security applications.

For Free Information circle 383

Best Resources Aimed at Architects, Engineers, and Specifiers, which Support Dealer/Integrator Sales

MERIT: Wheelock – Notification Appliances reference guide

For Free Information circle 384

Best Direct Mail, Target Marketing, or Marketing Support Materials Aimed at End Users, which Support Dealer/Integrator Sales

WINNER: GE Security – Builder Model Home Marketing Program

For Free Information circle 385

Best Direct Mail, Target Marketing, or Marketing Support Materials Aimed at End Users, which Support Dealer/Integrator Sales

MERIT: First Alert Professional – Turnkey New Homeowner Program

For Free Information circle 386