DEALER CONFERENCE DRAWS 850-PLUS - First Alert Is Ready
“Are you ready?” â€” this year’s theme â€” was asked repeatedly during the opening session and throughout the weekend. “We are ready to help you get there,” answered Joe Sausa, president of First Alert Professional.
In an effort to convey the changing face of the security industry, Sausa added in his opening remarks, “If you don’t have an IT person on staff, you will soon.”
The guest speaker at this year’s conference was Keith Harrel, a.k.a. Dr. Attitude, an author and motivational speaker, who sent the message that “attitude is a choice and energy is power.” Positive thinking can help dealers and any one else succeed, Harrel said.
This year’s educational sessions were largely chosen, suggested, and lead by dealers. Sessions included motivating the sales team; life safety; tackling commercial sales; principles of operations with excellent results; and building your business with video and access. Sessions were widely attended with close to 100 dealers signed up for each session.
The weekend was rounded out with a black tie awards ceremony and dinner. Next year’s First Alert Professional conference will take place November 13 to 16, 2008 in Orlando, Fla., with a “Dancing with the Sales Stars,” theme.