Brink’s Home Security Holdings Inc. is changing the name of its home and business security offering to Broadview Security.
“Our new name, Broadview Security, reflects the wide range of security services we offer and the active protection we provide to families and businesses,” said President and CEO Bob Allen. “It represents our long-standing commitment to deliver peace of mind to our customers. Broadview Security provides a strong platform to continue our growth through the expansion of our security offerings.”
Brink’s Home Security Holdings Inc. spun off as a separate publicly traded entity from its former parent on October 31, 2008. As a condition of the spin-off, the company is required to change its brand name and corporate name within three years. Today’s announcement marks the introduction of the new brand, Broadview Security.
The company says the new brand will be supported by a major marketing investment of an estimated incremental $70-$120 million over the next two to three years.
Brinks by any other name
June 30, 2009