SDMmag logo
search
Go to Ask SDM AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
SDMmag logo
  • NEWS
  • PRODUCTS
  • TOPICS
    • Access Control & Identification
    • Integration & Network Solutions
    • Life Safety & Fire Alarm
    • Monitoring
    • Smart Home
    • Trends & Industry Issues
    • Video Solutions
  • COLUMNS
    • Digital Shuffle
    • Editor's Angle
    • Insider News & Business
    • Integration Spotlight
    • Marketing Madmen
    • Security & the Law
    • Security Comings & Goings
    • Security Networkings
    • Technology @ Work
    • Technology Solutions & Skills
    • SIA Waypoints
    • Cybersecurity Chronicle
  • EXCLUSIVES
    • Annual Industry Forecast
    • Dealer of the Year
    • Project of the Year
    • SDM 100
    • State of the Market Series
    • Systems Integrator of the Year
    • Top Systems Integrator Report
    • TMA Excellence Awards
  • BLOG
  • MEDIA
    • Videos
    • Podcasts
    • Polls
    • White Papers
  • EVENTS
    • Industry Calendar
    • Webinars
  • MORE
    • Classified Ads
    • Newsletters
    • SDM Store
    • State of Security eBook
    • Sponsored Insights
  • BUYERS GUIDE
    • Buyers Guide
    • Take a Tour
  • EMAG
    • eMagazine
    • Archive Issues
    • Monitoring Today
    • Advertise
  • SIGN UP!

The Big Switch is Coming...Sooner Than You Think

By Dan Dunkel
April 11, 2011

After attending the 2011 RSA Security conference in San Francisco recently I was struck by how much momentum that cloud computing and cyber security are generating. Last year’s event was impressive, but I sensed a buzz during the entire show this year. I believe these two trends will alter the landscape of the traditional security industry and that it is happening even faster than I thought. 

I recommend a book titled “The Big Switch” by Nicholas Carr. The theme is that the future of computing follows the history of the electric utility industry. Early power requirements were generated by people and companies (waterwheels, steam, coal, etc.) until the electric grid was constructed and power could be distributed over a network. In the future, computer hardware in the home and IT departments in companies will go the way of the waterwheel and be replaced by services generated over the Internet, as in cloud computing. We see this today in mobile computing devices and social networks (facebook, twitter), and business applications (salesforce.com).

There is a triangle of components that is driving this momentum forward. Technology convergence generally, as in our mobile phones, is rather obvious. In fact, calling the device a “phone” does not do it justice. However, faster chips and network bandwidth have been the real accelerant to this momentum as more functionality is now available at light speed. Finally, as we share more information, cyber crime is a growing problem — human nature evidently. It has become a very serious economic problem.

Cloud computing makes sense from a financial perspective and a security standpoint. Upwards of 75 percent of the costs incurred by the IT department go toward hardware, software, services and personnel. Securing large global cloud providers is more efficient than attempting to secure billions of end points (mobile users), which is impossible. Security concerns are driving cloud computing adoption as much as the cost savings.

When considering these two trends, (cloud computing and cyber security), and their importance (cost savings and security), it is easy to see a changing environment for many physical security integrators.

Granted, the move to the cloud will occur over time and in increments. Hybrid and private clouds are being deployed today and some information may never go to the cloud at all. However, most of it will.

Today, it is customary for start up and SMB firms to outsource services to cloud providers as part of the business plan (payroll, accounting, sales forecasting, etc.) and never consider having an IT department at all. So if we look out five to ten years, and this is the window that you wanted to sell your integration business, it might be very tough. The trend is not your friend if your business model is traditional security integration services and networking standalone buildings and small businesses.

Looking for quick answers on security topics? Try Ask SDM, our new smart AI search tool. Ask SDM →

The solution is to provide cloud computing and cyber security consulting as part of your services to customers. They are confused and need guidance in these areas. Consider attending venues like RSA, Black Hat, Cloud Computing Expo and InterOp. Do yourself a favor and don’t ignore these market moves. Be part of your customer’s migration strategy rather then opposing the obvious.

While you could take your time embracing security convergence from analog to IP, this migration cycle is happening in technology time, as in Moore’s law — double the speed at half the price, every 18 months (conservatively).  Explore these two “security” opportunities. It’s called “The Big Switch” for a reason. 

KEYWORDS: convergence

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Dan Dunkel is Managing Director - Managed Security Services Practice at PSA Security Network. Contact Dan at ddunkel@psasecurity.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2026 Top Systems Integrators

    SDM’s 2026 Top Systems Integrators Find Their Lane

    In a market defined by AI, convergence and economic...
    Exclusives
    By: Karyn Hodgson
  • SDM 100

    SDM 100: Top 100 Security Dealers of 2026

    The top 100 security dealers navigated a complex...
    Exclusives
    By: Karyn Hodgson
  • Security camera

    State of the Market: Video Surveillance

    As video surveillance shifts from siloed systems to...
    Video Solutions
    By: Brianna Wilson
Manage My Account
  • SDM Newsletters
  • Online Registration
  • eMagazine Subscriptions
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the SDM audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of SDM or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Doctor examining child patient with mother present in medical clinic
    Sponsored byHID

    The Human Side of Hospital Security: How Modern Visitor Management Protects People First

Popular Stories

OnWatch

Navigating the ‘Wide Open Ocean’ of Video Monitoring

2026 Top Systems Integrators

SDM’s 2026 Top Systems Integrators Find Their Lane

Zeus Fire and Security & SEi Teams

Zeus Fire and Security Acquires SEi to Expand its Midwest Presence

Schneider Electric sponsored webinar fire alarms webinar fire alarms webinar

Events

July 23, 2026

Fire Alarms in Focus: Tech Trends, Code Changes & Business Growth Strategies

In this webinar, SDM will explore how companies are expanding their fire offerings, increasing recurring revenue, and strengthening customer relationships. Discover practical insights to help position your company for success.

View All Submit An Event

Poll

What’s the most promising trend in the industry?

What’s the most promising trend in the industry?
View Results Poll Archive

Products

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

See More Products
SDM 100 2026 Rankings

Related Articles

  • Finding The Cure for Cyber Blindness & Missed Opportunities

    See More
  • Innovators and Rule Breakers

    See More
  • Integrating End-to-End Security Solutions

    See More
×

Be in the forefront of security intelligence when you receive SDM.

Join over 10,000+ professionals when you subscribe today.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing