The Custom Electronic Design & Installation Association (CEDIA) tells smartHOME that Tim Costello, chairman and chief executive officer of Builder Homesite, and New Home Technologies, will deliver the keynote address at CEDIA EXPO 2011 during the Annual Keynote Breakfast, Friday, Sept. 9 at 8:30 a.m.

Costello’s presentation will focus on ways for electronic systems contractors (ESCs) to thrive in the “new normal” economy. Costello will help ESCs learn how to identify business opportunities as the building industry continues to adjust to a future that looks significantly different from the past. Attendees will learn about drivers of the current economy and how to capitalize on the change. He has been a recurring speaker at CEDIA’s Management Conference with use of economic data and statistics to illustrate how to adapt to the changing economy.

To further expand on Costello’s presentation, two additional breakout sessions are available: Applying Lean Principles to Achieve Operational Excellence, offered on Friday, Sept. 9 and Marketing to the New Green Buyer, on Friday, Sept. 9. These sessions are free to CEDIA members

“Business as usual no longer exists,” said Utz Baldwin, chief executive officer at CEDIA, headquartered in Indianapolis. “Companies in the industry need to diversify and capitalize on new revenue streams to remain successful. Learning how to adjust to the current economy is paramount to success.”

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