Monitronics International Inc., Dallas, received two Platinum MarCom Awards for outstanding creative achievement in the categories of Direct Mail/Direct Mail Campaign and External Newsletter/Industry. Monitronics also won a Gold MarCom Award in the category of Brochure/Business to Business and received Honorable Mention in the category of Ads/Trade Show Exhibit.
The 2012 MarCom Awards international competition included 6,000 entries from throughout the United States, Canada and several other countries. MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Monitronics’ two Platinum-winning entries were its “Feeling Empty?” campaign, which promoted the strengths of its nationwide dealer program; and The Monitor, its quarterly newsletter to authorized dealers.
"We are honored to receive such high recognition from the MarCom Awards," said Bruce Mungiguerra, vice president operations at Monitronics. “Our ‘Feeling Empty?’ campaign was a fresh, original way to acquire premium leads for the Monitronics Dealer Program. Our quarterly newsletter, The Monitor, provides our Dealers interesting industry and program news using a creative magazine-style format.”
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. Winners were selected from over 200 categories in seven forms of media and communication efforts — marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.