Combined Video & RFID Data Can Unlock Business Insights
March Networks announced the integration of its March Networks Searchlight for Retail software with high-performance fixed RFID technology from Zebra Technologies. The integrated solution enables organizations to enhance loss prevention capabilities and visually verify events to draw additional business insights.
“Every day we speak with corporate leaders who are starting to treat video as a core component of their technology strategy,” said Jeff Corrall, integrations business development manager, March Networks. “Integrated video can provide an almost unlimited view of the business, capturing everything from point-of-sale (POS) engagement, to banking transactions, to what went out the back door.”
By combining data from Zebra RFID-tagged items with high-definition surveillance video, March Networks Searchlight makes it possible for companies to quickly search events by date, time, brand, product type, serial number or Electronic Product Code (EPC). They can then access the associated video with a single click to see exactly when and how an item entered or left a location. Users can conduct searches centrally from any networked location and simultaneously across multiple locations.
In the future, the tight integration of RFID, POS and video data could enable automated alerts in the Searchlight software. This would allow companies to proactively respond to anomalies such as high-value items being removed from a location without first being captured on an order, or the need to replenish best-selling items on store or warehouse shelves.
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