SDMmag logo
search
Go to Ask SDM AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
SDMmag logo
  • NEWS
  • PRODUCTS
  • TOPICS
    • Access Control & Identification
    • Integration & Network Solutions
    • Life Safety & Fire Alarm
    • Monitoring
    • Smart Home
    • Trends & Industry Issues
    • Video Solutions
  • COLUMNS
    • Digital Shuffle
    • Editor's Angle
    • Insider News & Business
    • Integration Spotlight
    • Marketing Madmen
    • Security & the Law
    • Security Comings & Goings
    • Security Networkings
    • Technology @ Work
    • Technology Solutions & Skills
    • SIA Waypoints
    • Cybersecurity Chronicle
  • EXCLUSIVES
    • Annual Industry Forecast
    • Dealer of the Year
    • Project of the Year
    • SDM 100
    • State of the Market Series
    • Systems Integrator of the Year
    • Top Systems Integrator Report
    • TMA Excellence Awards
  • BLOG
  • MEDIA
    • Videos
    • Podcasts
    • Polls
    • White Papers
  • EVENTS
    • Industry Calendar
    • Webinars
  • MORE
    • Classified Ads
    • Newsletters
    • SDM Store
    • State of Security eBook
    • Sponsored Insights
  • BUYERS GUIDE
    • Buyers Guide
    • Take a Tour
  • EMAG
    • eMagazine
    • Archive Issues
    • Monitoring Today
    • Advertise
  • SIGN UP!
Smart HomeColumnsHome Automation / Entertainment

Using the 5 P's To Succeed at Trade Shows

By Helen M. Heneveld
Using the 5 P's To Succeed at Trade Shows
March 1, 2017

We all want to succeed at what we do, whether it be skeet shooting, mountain climbing, or attending a trade show or industry event. Some people succeed because of the life and relationships they were born into. Others prosper by luck; being in the right place at the right time. Still others get ahead with hard work, long hours, and extreme dedication. The only one of these scenarios we have control of is the third, and there are proven strategies to enhance the outcome. That’s why I am sharing the “5 P’s” – Plan, Prep, Proceed, Process and then Ponder, that I strive to follow, and hope they can make a positive difference for you too.

Plan. The benefits of planning are well known, but finding the time to do it can still get in the way. Experience has taught me it’s best to spend time up front and document. Get the mundane out of the way by booking travel arrangements early on, for example. To simplify and organize goals, break them into categories. Next, layout specific and measurable objectives in each category. Record your intentions using a simple one-page form.

Prep. Now that goals are identified it’s time to prep for success. Do research in each of the categories. Identify people to meet with, reach out early to set up meetings, and confirm before traveling.

Perhaps you’re attending ISC West 2017; give the “P’s” a try and share your results.

Proceed. Head to the event feeling confident and well-prepared. Refer to your objectives at least once a day to make sure the plan is being followed. Don’t forget to have some fun along the way; enjoy dinner out or take in a show.

Process. When time allows, but thoughts are still fresh in your memory, review what you’ve learned. Do this while at the event, possibly on your way home, or during the days immediately following. Document the results of your plan, search for insights, and award yourself a success rating on a 1-7 scale.

Ponder. Now it’s time to assess what you’ve learned. Check out the sample form filled out after the CES show, and see how the results inspired various business decisions. Another action involved creating a group of six non-competing companies meeting monthly to share experiences and develop shared best practices.

If in the past your planning followed similar practices but they’ve fallen by the wayside, follow these simple steps and they will make a big difference. Drop me an email at helen@bedrocklearning.com, and I’m happy to send you this simple spreadsheet. Perhaps you’re attending ISC West 2017; give the “P’s” a try and share your results.

Looking for quick answers on security topics? Try Ask SDM, our new smart AI search tool. Ask SDM →

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Helen heneveld sdm

Helen M. Heneveld, president of Bedrock Learning, a training solutions company in Holland, Mich., has wide-ranging experience in smart home technologies, business strategies and training — from startups to Fortune 500 firms. Her unique ability to simplify, see through the hype, identify impactful new technologies and pinpoint potential opportunities shows in her passion to help others. Visit www.bedrocklearning.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • SDM 100

    SDM 100: Top 100 Security Dealers of 2026

    The top 100 security dealers navigated a complex...
    Exclusives
    By: Karyn Hodgson
  • Security camera

    State of the Market: Video Surveillance

    As video surveillance shifts from siloed systems to...
    Video Solutions
    By: Brianna Wilson
  • 2026 Industry Forecast

    SDM 2026 INDUSTRY FORECAST

    Rapid technology advances meet shifting economic...
    Exclusives
    By: Karyn Hodgson
Manage My Account
  • SDM Newsletters
  • Online Registration
  • eMagazine Subscriptions
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the SDM audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of SDM or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Doctor examining child patient with mother present in medical clinic
    Sponsored byHID

    The Human Side of Hospital Security: How Modern Visitor Management Protects People First

Popular Stories

Video surveillance camera

Why Video Health Monitoring Is a ‘No Brainer’

ESA Board of Directors Q2 26 Elections

Electronic Security Association Announces 2026 Board of Directors Election Results

TMA & SDM Logos

Becklar, Elite & Puget Win 2026 TMA/SDM Monitoring Center Excellence Awards

SDM Dealer of the Year 2026 Promotion

Poll

What’s the most promising trend in the industry?

What’s the most promising trend in the industry?
View Results Poll Archive

Products

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

See More Products
SDM 100 2026 Rankings

Related Articles

  • Attending Conferences, Exhibiting at Trade Shows and Formulating Better Research Studies

    See More
  • ESX Among the 50 Fastest-Growing Trade Shows in the United States

    See More
  • NSCA and InfoComm to Consolidate Trade Shows

    See More

Related Products

See More Products
  • facility manager.jpg

    The Facility Manager's Guide to Safety and Security

  • The Complete Guide to Physical Security

  • 9780367221942.jpg

    From Visual Surveillance to Internet of Things: Technology and Applications

See More Products

Events

View AllSubmit An Event
  • September 17, 2025

    Access Control on the Edge: 5 Real-World Applications of Next-Level PACS

    ON DEMAND: Explore how Mercury MP Intelligent Controllers enable next-generation physical access control through expanded edge processing and local decision-making. Learn how remote configuration and diagnostics streamline maintenance and scaling. 
View AllSubmit An Event

Related Directories

  • The Monitoring Association

    The Monitoring Association (TMA) is an internationally-recognized, non-profit trade association that represents professional monitoring companies, including those listed by a TMA-approved Nationally Recognized Testing Laboratory, such as UL, FM Global, or Intertek/ETL, as well as unlisted companies, security systems integrators, and providers of products and services to the industry. Incorporated in 1950, TMA represents its members before Congress and regulatory agencies on the local, state, and federal levels, and other authorities having jurisdiction (AHJs) over the industry. Learn more online at https://tma.us/about-tma/.
×

Be in the forefront of security intelligence when you receive SDM.

Join over 10,000+ professionals when you subscribe today.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing